The company has an admirably sustainable business model that comes close to the fabled circular supply chain. It acts as soothsayer to the troubled monarchs of industry and whichever of their courtiers can afford a subscription to its reports. A very big odd fish, making some $4bn a year out of its 16,000 souls beavering away in its shiny belly. Follow the conference’s news and updates.Follow news and updates from the conferences on Twitter using #GartnerSYM.Column Gartner is an odd fish. The Gartner Hype Cycles for 2021 assist organisations in making innovation a core skill and in shaping and prioritising their innovation delivery methodology.ĭuring Gartner IT Symposium/Xpo 2021, the world’s most important conferences for CIOs and other IT leaders, more analysis on current and future trends in digital commerce will be provided. The Gartner Special Report “2021 Hype Cycles: Innovating Delivery Through Trust, Growth, and Change” includes this study. The “Hype Cycle for Digital Commerce, 2021” is one of more than 90 Gartner Hype Cycles that cover a variety of innovations, technologies, business trends, and important vertical industries. Recent technological advancements, such as increased photorealism, have accelerated the rise and adoption of visual configuration among digital commerce companies. Those who are among the first in their industry to adopt it get a significant competitive edge and cost savings. ![]() It is more applicable for B2B transactions, as it can allow clients to purchase sophisticated manufactured goods via digital commerce without having to undergo any training. Visual configuration allows salespeople and consumers to view a visual version of the products they wish to order, complete with the options and features they want. VCAs can be utilised to provide proactive counsel and engagement to create loyalty and customer satisfaction because they are now the first point of contact for various consumer encounters via digital engagement channels. The pandemic of COVID-19 has hastened VCA acceptance, pushing some use cases into mainstream adoption, but new use cases in healthcare and brand marketing are also emerging. VCAsĪ virtual customer assistant (VCA) is a programme that interacts with, gives information to, and/or acts on behalf of a company’s customers. Lack of support for digital wallets could hurt conversion rates and put you at a competitive disadvantage. This technology has been successfully shown across areas such as parking, transit, retail, and digital commerce, and has demonstrated extensive benefits such as reduced consumer effort and greater revenues. Users can utilise digital wallets to create credentials that allow them to conduct remote or face-to-face transactions using linked devices. In industries with very little competitive differentiation between products and services, the online experience becomes the differentiation.” Digital Wallets “By the end of 2021, 86% of organizations will compete based on UX. “CIAM also leads to improved user experience (UX) within B2C and B2B commerce, gig economy and government to citizen (G2C) interactions,” said Shen. Examples of how technology might aid the organisation begin to crystallise and become more broadly understood during this phase. In 2021, the Hype Cycle’s slope of enlightenment was reached by CIAM, digital wallets, visual configuration, and VCAs (see Figure 1).
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